For SS15, the brand with the 3-stripes, adidas, once more collaborates with iconic Brazilian label, The Farm Company. This spring they take us out of the city and lure us down the Amazon, drawing on ancient cultural techniques to create a vivid tropical backdrop to our journey. Graphic sunsets drop down on bold, confident symbols and geometric wildflowers sprout into layers of feathers. Vibrant colours give way to stark monochrome in a print series that surprises, inspires and takes us on an epic journey through the season, played out across new silhouettes carved out of classic sport and street ready fabrics.
Spring drops as sunset falls via The Farm Company’s dreamy Curso d’agua graphic exclusive to adidas Originals. Depicting a sight well known and beloved of the Indians of the Amazon, luscious water lillies burst open for a blazing sky, bringing light to a core range of classic sports silhouettes, recut for the season. Slim cuts on track tops and pants flatter, and form a street-smart backdrop to the setting tropical sun. By contrast the Mexcumerex print pitches native customs into the mix, drawing on the traditional body paintings of the Kayaopo Indians. Clear black lines waving amongst sharp geometric teeth represent strength and play to the core of the adidas Originals manifesto. Slouchy boyfriend cuts in French terry, fold around the body accentuating the movement and power of this enigmatic print.